Billy has worked in the sports industry since 2017, advising and representing athletes across different sports.

Athletes do not always receive independent, transparent advice. Nor do they always have a professional representative to handle correspondence and negotiations with their partners.

Addressing this need, Billy works closely with a select list of clients to protect and advance their immediate and longer-term interests, building relationships that go beyond the immediate work. He brings across his legal background and skillset, putting emphasis on transparency and having the clients’ best interests at heart.

His other roles, including as a lawyer and advisor to AAA, GEEIQ, Gentleman’s Journal, Ocean Bottle and Goodwood, complement the all-round service he provides to his clients. It means that he not only has valuable experience and an impressive network across sport, and especially in football, but also with brands, various professional services and the press.

Billy founded the Parents’ Guide to Football in 2022 to satisfy the appetite of footballers and their family members to learn more about the industry. The Parents’ Guide to Football provides the information and tools footballers and their families require to navigate the world of football.

Gucci Gaming Academy

The Gucci Gaming Academy launched in May 2022; A collaboration between Gucci and FACEIT in supporting a select list of the most exciting rising stars in esports as they make the transition into the professional game.

Billy joined the Academy as part of the 'founding faculty', to provide guidance on contractual matters and regulation, helping those enrolled to understand the contracts they will likely encounter and familiarise them with typical terms.